Thomelin Assessement™
Revealing selling behaviors to strengthen agility and coaching
Foundation and Purpose
The Thomelin Assessment™ is a sales behavior assessment consisting of just over a hundred questions, developed by Pierre Thomelin through more than eight years of research and field application in Japan’s B2B sales environments. It reveals how salespeople engage with customers, respond to them, and influence their decisions under real selling pressure, measuring the balance between natural strengths and adaptive agility across the customer journey.
Rather than testing knowledge or rating skills, it explores how individuals perceive their presence in conversation and how that behavior strengthens alignment with the customer’s mindset. When misaligned, the results guide them to adjust using precise techniques that rebuild connection and trust.
Coaching Focused on Three Behavioral Energies
Each assessment result reflects a clear balance of three behavioral energies: the drive that challenges and inspires change, the discipline for control and precision that structures decisions, and the empathy and connection that build relationships.
These dynamics show how a salesperson’s mindset and communication style are experienced by customers and how to refine them to build alignment and credibility. The assessment also measures agility and coachability, highlighting how each person learns best and what coaching approach accelerates sustainable growth in confidence and skill.
Real Sales Context
Unlike generic personality tests or competency models, the Thomelin Assessment™ was created specifically for sales. It captures the fast-moving nature of customer interactions, where tone, reaction, and focus shift with every exchange.
It shows how people sell when confident and how their behaviors should shift when customers start to disengage, exposing patterns that either deepen rapport or create distance through resistance or hesitation. These insights enable efficient coaching by clarifying the behaviors needed to maintain trust, emotional safety, and decision progress.
From Insight to Transformation
The Thomelin Assessment™ is the key to identifying each salesperson’s behavioral patterns, level of coachability, and coaching needs related to agility. Each report is customized to the organization’s goals, desired team capabilities, and current sales process, incorporating insights from interviews and observations.
This approach ensures accuracy, relevance, and actionable guidance for both managers and salespeople. By combining these individual selling behavior reports with peer-driven coaching and formal sales skills assessments, the Thomelin Assessment™ serves as the foundation for measurable sales transformation, enabling leaders to coach with precision and helping teams achieve consistent, sustainable improvement in sales performance and collaboration.
Book a free consultation to explore your current sales challenges and goals in Japan.
Sales Fight Academy Founder
Pierre Thomelin
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20+ years of sales and leadership experience in Japan.
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Expert in designing and leading global sales enablement programs.
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Specialized in sales behavior, coaching, and performance improvement.
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Deep knowledge of Japanese and global B2B sales cultures.
