
Pierre Thomelin
Salesfight Academy Founder
Through years of supporting sales organizations, I’ve learned that lasting transformation happens only when strategy and behavior move together.
That’s why I work side by side with leaders and teams to uncover what truly drives performance, connect learning to real sales moments, and turn coaching into a natural part of how people work and grow every day.
Building Lasting Sales Transformation Through Coaching Culture
The Salesfight Academy builds a sales coaching culture through a peer-driven system that connects your sales strategy with the daily behaviors that drive results. We start by exploring your strategic goals and sales objectives, then identify the obstacles preventing those goals from being achieved. Together, we translate these obstacles into specific skill gaps, define what success looks like when those gaps are closed, and clarify how those outcomes contribute directly to your business priorities. From there, we establish clear KPIs and measurable indicators to track progress and sustain improvement over time.
Once the foundation is set, we conduct a detailed audit of your sales process, assess methodology adoption, and run interviews along with the Thomelin Assessment™ for both sales representatives and managers. Based on these insights, we enter the practical phase through shadow coaching sessions with managers, working on live opportunities to strengthen performance and reinforce effective habits. We also help managers establish a consistent 1:1 coaching cadence, develop their ability to observe meetings, and refine how they deliver feedback so that coaching becomes an integral part of the team’s daily rhythm and long term growth.
The length of the process depends on the agreed scope of transformation. Most engagements run from three to six months, allowing time for discovery, behavior development, and reinforcement. Extensions are possible to support additional teams, deepen skill areas, or continue long term progress tracking as the organization evolves.
Finally, we track progress over time using the agreed KPIs and success metrics, providing reinforcement sessions and ongoing evaluation to ensure improvements are sustained, measurable, and continuously aligned with your business goals.
Typical Scope – Culture Coaching Implementation (5 months)


Stage 1 – Exploring (M1·h1)
Stage 2 – Assessing (M1·h2)
Stage 3 – Validating (M2·h1)
Stage 4 – Implementing (M3·h2-M4)
Stage 5 – Reinforcing (M5)
Definition of organizational goals and sales strategies
Identification of obstacles preventing strategic execution
Mapping of obstacles to specific skill and behavior gaps
Clarification of expected outcomes from closing those gaps
Agreement on KPIs and success metrics to measure progress
Audit of sales process and methodology adoption rate
Customization of the Thomelin Assessment™ informed by findings
Completion of Thomelin Assessment™ by managers and sales reps
Interviews with sales managers and sales representatives
Observation of sales meetings and live opportunities
Analysis of behavioral strengths and improvement priorities
Design of a tailored coaching system aligned with business goals
Establishment of a structured manager–reps 1:1 coaching cadence
Delivery of Shadow Coaching sessions on real opportunities
Development of managers’ ability to observe and give feedback
Tracking of performance through defined KPIs and metrics
Delivery of reinforcement sessions to ensure consistency
Alignment of KPIs and metrics with strategic business outcomes
Sustaining of coaching culture across teams and management





Book a free consultation to explore your current sales challenges and goals in Japan.
Salesfight Academy Founder
Pierre Thomelin
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20+ years of sales and leadership experience in Japan.
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Expert in designing and leading global sales enablement programs.
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Specialized in sales behavior, coaching, and performance improvement.
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Deep knowledge of Japanese and global B2B sales cultures.

