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Why choosing
Salesfight Academy

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Why Sales Teams Struggle to Change?

When sales get tough, strengthening a sales team in Japan takes more than training, even when the content is localized. Under target pressure, classroom style training is often seen as a distraction from selling rather than an improvement to it.

 

Most reps eventually apply only a small portion of what they learned before returning to familiar habits, which limits real change and weakens long term performance.

How Japanese Salespeople Learn and Grow

This is not a lack of ability but a reflection of Japan’s precision driven and risk averse work culture, where people hesitate to experiment while still learning.

 

Japanese salespeople are highly collaborative and progress most effectively through shared experience, observation, and real customer interactions. They learn best when knowledge is exchanged openly in daily practice rather than studied in isolation.

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Why Coaching Creates Measurable Change

Most companies try to fix sales challenges by adding more training, but training alone rarely changes behavior. Coaching links learning to daily execution, helping people translate methods into observable actions that can be discussed and improved together.

 

Real progress occurs when managers and salespeople turn real customer situations into opportunities to practice, exchange feedback, and strengthen confidence in their approach.

What Makes Sales Fight Academy Unique

The Salesfight Academy turns this continuous learning into a structured culture of growth. Our peer driven coaching system embeds feedback, success metrics, and progress tracking into everyday sales activity, making improvement visible and consistent.

 

We work with any existing sales methodology, and if none exists, we provide a complete framework to guide your team. We are also different because we developed our own selling behavior assessment, built on the belief that in coaching, behaviors and skill mastery must be treated separately to achieve sustainable performance growth.

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Coaching Culture

Integration of peer-driven sales culture through real conversations, structured practice, and measurable growth embedded in daily execution.

Shadow Coaching

Delivery of a co-coaching method combining external expertise with active manager involvement, introducing practical options for consistent team improvement.

Expertise Area

Integration of global methodology experience with behavioral insight and local precision, aligning frameworks with Japan’s culture for lasting transformation.

Thomelin Assessment™

Assessment of team selling behaviors revealing engagement patterns, agility drivers, and coachability with progress measured toward sales goals.

Salesfight Academy Founder

Pierre Thomelin

  • 20+ years of sales and leadership experience in Japan.

  • Expert in designing and leading global sales enablement programs.

  • Specialized in sales behavior, coaching, and performance improvement.

  • Deep knowledge of Japanese and global B2B sales cultures.

  • LinkedIn

Contact us

Thank you for your inquiry! We will contact you shortly.

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